Google now owns over 92% of the online market share in all online searches, with Bing only just topping just over 2%. Not only is this statistic highly obvious to all, but this just indicates how essential it is to have ongoing attention and work done on your online presence and brand awareness.
There are many types of digital media and digital marketing tactics out there, especially in 2019.
Years ago, print media was a massive route to market with billions of companies following this traditional method of reaching their potential customers, however, this tactic is simply not effective or viable anymore.
The digital revolution has changed everything about how we as humans engage with everyday life. With the revolution of voice search, smart devices, geographical targeting and social media, you are an idiot if you are not taking full advantage of all of the readily available digital tools.’
Which is the most effective medium of online marketing?
This massively depends on your business objectives, website objectives and what goals you have in place. As much as there are ‘traditional methods’ of targeting your online audience, not any business is the same and, therefore, no digital strategy can be the same.
Having said that, the art of consistently keeping your website fresh, up to date, working well and looking good for your visitors make complete sense to maintain right? Enter the world of Search Engine Optimisation.
SEO stands for ‘search engine optimisation’ and is the ongoing process of refining your website to be technically compliant, up to date with content, imagery and copy as well as targeting specific keywords and search phrases which are relevant to your business and service offerings.
Ensuring that both core and quality tactics such as the short list above are being rolled out each week within your SEO services is absolutely essential and this is where your SEO agency or SEO company need to be brilliant, honest and reliable.
If you are able to find a digital marketing company or even a consultant who is passionate about SEO, digital search and marketing in general, you will go a long way in building quality relationships which will in turn yield in better results online, more website visitors and an increase in your overall return on investment.
Be sure it invest in amazing SEO and content creation for the best success in your business!